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<p style="text-align:center"><span style="font-size:56px;font-family:STZhongsong">文案的文案-营销销售广告新媒体文案写作大成-高韬老师课程</span></p><p style="text-align:center"><span style="font-size:56px;font-family:STZhongsong"><br/></span></p><p style="text-align:center"><span style="font-size:35px;color:#7F7F7F">聪明企业如何利用文案推动业绩</span></p><p style="text-align:center"><span style="font-size:56px;font-family:STZhongsong">&nbsp;</span>&nbsp;</p><p><span style="font-size:14px">&nbsp;</span></p><p><strong><span style="font-size: 29px;font-family: STZhongsong">纲 </span></strong><span style="font-size: 19px;font-family: STZhongsong">————————————————————————</span></p><p><strong><span style="font-size: 29px;font-family: STZhongsong">品牌<span>*</span>下 </span></strong><span style="font-size: 19px;font-family: STZhongsong">&nbsp;&nbsp;&nbsp;</span><span style="font-size: 19px;font-family: STZhongsong">(<span>602</span>页<span>Keynote/</span>)(<span>2</span>天以上)</span></p><p><strong><span style="font-size: 29px;font-family: STZhongsong">文案的文案</span></strong></p><p><span style="font-size: 19px;font-family: STZhongsong">&nbsp;[ </span><span style="font-size: 19px;font-family: STZhongsong">开场音乐<span>-</span>开场影片<span>-</span>开场白<span> ]</span></span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">文案是信仰</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">认知顶点</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·Write different</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·7+</span><span style="font-size: 19px;font-family: STZhongsong">作品评分标准</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">文字是世界上最治愈的东西之一</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">一般人、普通文案和高级文案的区别</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">好点子,不是找,而是等</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">文案是创造还发现?</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">图文配</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">文案的定义</span></p><p><span style="font-size:19px;font-family:STZhongsong;color:#4472C4">【本部分先进个案:<span>17</span>例;格言:<span>2</span>条】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">&nbsp;</span></p><p><span style="font-size: 29px;font-family: STZhongsong">一、【出手得卢】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">写作很简单</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">让你迅速上手的文案(先尝到文案的乐趣)</span></p><p><span style="font-size:19px;font-family:STZhongsong;color:#4472C4">【本部分先进个案:<span>6</span>例;格言:<span>1</span>条】</span></p><p><span style="font-size: 29px;font-family: STZhongsong">二、【排比为先】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">从排比开始</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">迅速上手的几组经典排比写法</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">排比在平面、影视、网络上的应用</span></p><p><span style="font-size:19px;font-family:STZhongsong;color:#4472C4">【本部分先进个案:<span>18</span>例;格言:<span>0</span>条】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">&nbsp;</span></p><p><span style="font-size: 29px;font-family: STZhongsong">三、【标题致胜】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">热点图告诉你,人们看哪里</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">十有八人读标题</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">十有二人读正文</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">用一半的时间写标题</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">好标题能让产品销量倍增</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">把产品最大的好处放在标题里</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">好标题要做到两点</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">写标题的公式</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">标题必须做到两点</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·44</span><span style="font-size: 19px;font-family: STZhongsong">种有效标题开头方式</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">成功的<span>4</span>类大标题</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">标题写作一般规律</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">长标题的写法</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">苹果文案专题<span>——</span>瞬间变<span>big</span>的文案</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">诱敌深入的小标题</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">引题的写法</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">副标题的写法</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·XYZ+</span><span style="font-size: 19px;font-family: STZhongsong">型文案标题</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">黄金圈原理对写作的指导</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">巧用写作工具(汉典<span>-</span>百度<span>-</span>百度汉语词典等)</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">好看的文案,一定要有金句</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">金句写作<span>12</span>法</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">龚大中创意三标准</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">龚大中文案三标准</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">林夕金句王法</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">阿力文案经</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">文案金三角</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">佐佐木圭一句入魂技巧</span></p><p><span style="font-size:19px;font-family:STZhongsong;color:#4472C4">【本部分先进个案:<span>200</span>例;格言:<span>8</span>条】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">&nbsp;</span></p><p><span style="font-size: 29px;font-family: STZhongsong">四、【选题韬略】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">先求对,再求好</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">慢动笔,卖点可靠吗?</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">诉求对象:人</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">从大脑结构说起</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">黄金圈原理</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">从<span>“</span>品牌<span>”</span>入手</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">品牌核心(品牌精髓<span>-</span>品牌宣言<span>-</span>品牌个性)</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">品牌三次浪潮</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">阿力文案心得</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">文案金三角</span></p><p><span style="font-size:19px;font-family:STZhongsong;color:#4472C4">【本部分先进个案:<span>11</span>例;格言:<span>3</span>条】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">&nbsp;</span></p><p><span style="font-size: 29px;font-family: STZhongsong">五、【正文给力】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">解决<span>“</span>写不出来<span>”</span>的<span>N</span>种办法</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">鲁迅怎样创作才好?</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">写作三步曲</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">聪明的写作起点</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">正文写法</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">叙述<span>&gt;</span>说明</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">定文案,带出画面感</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">用短句、有趣故事、不滥用形容词和副词</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">成功的<span>6</span>种正文第一句的写法</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">诺贝尔文学奖获得者的行文四要素</span></p><p><span style="font-size:19px;font-family:STZhongsong;color:#4472C4">【本部分先进个案:<span>37</span>例;格言:<span>2</span>条】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">&nbsp;</span></p><p><span style="font-size: 29px;font-family: STZhongsong">六、【诗情画意】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">一切艺术本质上都是诗</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">写诗需要什么?(三项)</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">诗是最佳的文案形式</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">人人是诗人</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">从读诗开始</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">手机里的读诗<span>app</span></span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">我爱记歌词</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">押韵的好办法</span></p><p><span style="font-size:19px;font-family:STZhongsong;color:#4472C4">【本部分先进个案:<span>11</span>例;格言:<span>2</span>条】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">&nbsp;</span></p><p><span style="font-size: 29px;font-family: STZhongsong">七、【语言润色】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">作用开口音</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">小词大义</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·PVA</span><span style="font-size: 19px;font-family: STZhongsong">原理</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">神奇的形容词(语言更形象)</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">神奇的关联词(语言更连贯)</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">用<span>“</span>迷雾指数<span>”</span>评估语言的易懂性</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">明确的词语(名词、代词、动词和具体的词)</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">一句拆成两句</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">段落简短</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">大量使用<span>“</span>你<span>”</span>和<span>“</span>我<span>”</span></span></p><p><span style="font-size: 19px;font-family: STZhongsong">·A+B</span><span style="font-size: 19px;font-family: STZhongsong">式写法(即:特色<span>+</span>好处)</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">鲜活的比喻</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">类比的运用</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">不用副词</span></p><p><span style="font-size:19px;font-family:STZhongsong;color:#4472C4">【本部分先进个案:<span>23</span>例;格言:<span>6</span>条】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">&nbsp;</span></p><p><span style="font-size: 29px;font-family: STZhongsong">八、【氛围营造】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">营造写作的天堂</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">情绪来不得假</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">定<span>high</span>自己</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">人类最具创造力的时刻</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">人类最佳创意时间和环境排行</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">行走与思考</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">创造力与浪费掉的时间</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">艺术家和思想家都是劳动者</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">心流</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">音乐与写作的关系</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">饮料与写作的关系</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">睡眠与写作的关系</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">终极灵感激发术</span></p><p><span style="font-size: 19px;font-family: STZhongsong">·</span><span style="font-size: 19px;font-family: STZhongsong">八步灵感法</span></p><p><span style="font-size:19px;font-family:STZhongsong;color:#4472C4">【本部分先进个案:<span>3</span>例;格言:<span>9</span>条】</span></p><p><span style="font-size: 19px;font-family: STZhongsong">&nbsp;</span></p><p><span style="font-size: 19px;font-family: STZhongsong">&nbsp;&nbsp;[ </span><span style="font-size: 19px;font-family: STZhongsong">谢幕<span>-</span>离场音乐<span> ]</span></span></p><p><span style="font-size:19px">&nbsp;</span></p><p><span style="font-size:29px;font-family:STZhongsong">超越自己,更,凌越讲台。</span></p><p><span style="font-size: 28px;font-family: FZQingKeBenYueSongS-R-GB">高韬</span><span style="font-size: 17px;font-family: FZQingKeBenYueSongS-R-GB">———————————————</span><span style="font-size: 20px;font-family: FZQingKeBenYueSongS-R-GB">讲者、作者、思考者</span></p><p><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">国际品牌协会评审</span></p><p><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">福布斯中国研究院研究员</span></p><p><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">价值中国最具影响力百强专家</span></p><p><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">中国管理创新研究院高级研究员</span></p><p><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">清华大学、北京大学、浙江大学、同济大学、武汉大学、华南理工大学、吉林大学、哈尔滨工业大学、山东大学、西南交通大学、大连海事大学等特邀教授</span></p><p><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">一个人,二十年,以跨学科的智慧拓展品牌的深度与边界</span></p><p><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">&nbsp;</span></p><p><strong><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">[</span></strong><strong><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">作品<span>] </span></span></strong><strong><span style="font-size:20px;font-family:&#39;PingFang SC&#39;,sans-serif;color:#FB0207">&nbsp;</span></strong><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">品牌的品牌、营销的营销、创新的创新、服务的服务、文案的文案</span></p><p><strong><span style="font-size: 20px;font-family: &#39;PingFang SC&#39;, sans-serif">[DNA] </span></strong><span style="font-size: 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style="font-size:17px;font-family:&#39;PingFang SC&#39;,sans-serif;color:#074080">* </span></strong><span style="font-size: 17px;font-family: &#39;PingFang SC&#39;, sans-serif">宝洁、<span>IBM</span>、玛氏、大众、英特尔、罗氏、雀巢、富士、佳能、摩托罗拉、联想、耐克、阿迪达斯、<span>KFC</span>、力波啤酒、贝克啤酒、通用汽车雪佛兰、尊尼获加、李维斯、马自达汽车…</span></p><p><strong><span style="font-size:17px;font-family:&#39;PingFang SC&#39;,sans-serif;color:#074080">*&nbsp; </span></strong><span style="font-size: 17px;font-family: &#39;PingFang SC&#39;, sans-serif">经营报、经济观察报、国际广告、中国广告、动脑、销售与市场、新营销、广告导报、广告人、国际公关<span>...</span></span></p><p style=";text-autospace:none"><strong><span style="font-size:17px;font-family:&#39;PingFang SC&#39;,sans-serif;color:#074080">* </span></strong><span style="font-size: 17px;font-family: &#39;PingFang SC&#39;, sans-serif">清华大学、北京大学、浙江大学、华南理工大学、哈尔滨工业大学、吉林大学、武汉大学、山东大学、西南交通大学<span>...</span></span></p><p style=";text-autospace:none"><strong><span style="font-size:17px;font-family:&#39;PingFang SC&#39;,sans-serif;color:#074080">* 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