用脑销售


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课程介绍:
<p style="margin-top:10px;text-align:center"><span style="font-size:21px;font-family:黑体">用脑销售</span></p><p style="margin-top:10px"><strong><span style="font-family: 宋体">&nbsp;</span></strong></p><p style="margin-top:10px"><strong><span style="font-family:宋体">课程引言:</span></strong></p><p style="margin-top:10px;text-indent: 28px"><strong><span style="font-family: 宋体;font-weight: normal">我经常看到很多具有娴熟销售技巧,但缺乏销售策略和销售心理学训练的销售人员,不会进行客户性格的分析与研究;拜访客户多少次,工作无法推进;产品说明过程中不会使用心理学的原理,让客户迅速购买;客户已经发出了明显的信号,自己还不知道,反复沟通,错失成交的良机;已经成交,不会发挥影响力优势交叉销售、转介绍,拓展更大市场。这些情况无不让人扼腕痛惜,如何解决这些问题,我按照销售人员实际开发了《用脑销售》这门课程,将销售策略、销售心理学与销售技巧完美结合。</span></strong></p><p style="margin-top:10px;text-indent: 28px"><strong><span style="font-family: 宋体;font-weight: normal">《用脑销售》这门课程结合了销售策略、销售心理学原理,参考了该领域的最新的研究成果——销售策略管理、影响力销售、左右脑销售、催眠销售等,根据当今销售领域的一线实际情况,对专业销售技巧进行了革新与调整,使之成为新一代的销售培训课程,相信一定会将您的销售工作推上更高一个层次。</span></strong></p><p style="margin-top:10px"><strong><span>&nbsp;</span></strong></p><p style="margin-top:10px"><strong><span style="font-family:宋体">课程收获:</span></strong></p><p style="margin-top:10px;margin-left:28px;margin-bottom:0"><span style="font-family:宋体">1.<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp; </span></span><span style="font-family:宋体">帮助销售人员了解的专业化完整销售流程;</span></p><p style="margin-top:10px;margin-left:28px;margin-bottom:0"><span style="font-family:宋体">2.<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp; </span></span><span style="font-family:宋体">帮助销售人员对销售流程中的每一步骤都能掌握专业解决方法,并能学以致用;</span></p><p style="margin-top:10px;margin-left:28px;margin-bottom:0"><strong><span style="font-family:宋体;font-weight:normal">3.<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp; </span></span></strong><span style="font-family:宋体">帮助销售人员</span><strong><span style="font-family: 宋体;font-weight: normal">将销售策略、最新销售心理学与销售技巧完美结合,在培训产品销售实际工作中运用自如</span></strong><strong></strong></p><p style="margin-top:10px;margin-left:28px;margin-bottom:0"><span style="font-family:宋体">4.<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp; </span></span><span style="font-family:宋体">帮助销售人员掌握建立客户忠诚度的方法,让销售变成无穷链</span></p><p style="margin-top:10px"><span style="font-family:宋体">&nbsp;</span></p><p style="margin-top:10px"><strong><span style="font-family:宋体">课程特点:</span></strong></p><p style="margin: 10px 0 0 28px;vertical-align: baseline"><span>1.<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family:宋体">面对一线销售人员,结合讲师自己</span><span>20</span><span style="font-family:宋体">多年实战经验,以技能训练为主,确保参训者掌握实战工具,提高工作业绩。</span></p><p style="margin: 10px 0 0 28px;vertical-align: baseline"><span>2.<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family:宋体">以心、体、技三层结构组织课程内容,从理念——结构、流程——方法、工具三层次逐级展开,确保学员听着激动,想着冲动,实际会用。</span></p><p style="margin: 10px 0 0 28px;vertical-align: baseline"><span>3.<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family:宋体">灵活运用多种培训手段:精彩销售故事、影视视频资料分析、现场模拟演练等,使参训者在笑声中成长,在触动中进步,在实际中自由运用,真正提高销售业绩。</span></p><p style="margin-top:10px"><span style="font-family:宋体">&nbsp;</span></p><p style="margin-top:10px"><strong><span style="font-family:宋体">课程描述:</span></strong></p><p style="margin-top:10px;text-indent: 28px"><span style="font-family: 宋体">培训师总结自己</span><span>20</span><span style="font-family: 宋体">多年销售经验,</span><strong><span style="font-family: 宋体;font-weight: normal">参考了该领域的最新的研究成果——销售策略管理、影响力销售、左右脑销售、催眠销售等,根据当今销售领域的一线实际情况,将销售心理学、销售策略与销售技巧完美结合</span></strong><span style="font-family: 宋体">,</span><strong><span style="font-family: 宋体;font-weight: normal">使之成为新一代的销售课程,相信一定会将您的销售工作推上更高一个层次。</span></strong></p><p style="margin-top:10px"><strong><span>&nbsp;</span></strong></p><p style="margin-top:10px"><strong><span style="font-family:宋体">课程设置:</span></strong><span>12</span><span style="font-family:宋体">小时</span><strong></strong></p><p style="margin-top:10px"><strong><span>&nbsp;</span></strong></p><p style="margin-top:10px"><strong><span style="font-family:宋体">适应人群:</span></strong><span style="font-family: 宋体">一线销售人员</span></p><p style="margin-top:10px"><span>&nbsp;</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:28px;margin-bottom:0"><span style="font-family: 宋体">1<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 宋体">不做总统就做销售员</span></p><p style="margin-top:10px;margin-left:66px;margin-bottom:0"><span><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family:宋体">工具:销售人员职务分析模型</span></p><p style="margin-top:10px;margin-left:66px;margin-bottom:0"><span><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family:宋体">工具:销售员的</span><span>6</span><span style="font-family:宋体">项基本职责</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:66px;margin-bottom:0"><span style="font-family: 宋体"><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp; </span></span><span style=";font-family:宋体">工具:优秀销售人员的<span>ASK</span>模型</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:28px;margin-bottom:0"><span style="font-family: 宋体">2<span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span>8</span><span style="font-family: 宋体">步成就</span><span style="font-family: 宋体">销售高手</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:66px;margin-bottom:0"><span style="font-family: 宋体"><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp; </span></span><span style=";font-family:宋体">做好侦察员:客户资料收集</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style="font-family: 宋体"> </span><span style="font-family: 宋体">工具:客户的</span><span style="font-family:宋体">四种性格分类及应对</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style="font-family: 宋体"> </span><span style=";font-family:宋体">方法:客户资料卡与作战地图</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style="font-family: 宋体"> </span><span style="font-family: 宋体">工具:销售行动计划的制定模型</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:66px;margin-bottom:0"><strong><span style="font-family: 宋体;font-weight: normal"><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp; </span></span></strong><strong><span style=";font-family:宋体;font-weight:normal">电话约访一线万金</span></strong><strong></strong></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style="font-family: 宋体"> </span><span style=";font-family:宋体">工具:电话邀约的<span>5</span>个基本要素</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style=";font-family:宋体"> </span><span style=";font-family:宋体">方法:电话约访的<span>3</span>种话术</span></p><p style="margin-top:10px;margin-left:95px;margin-bottom:0"><span style="font-size:14px"> </span><span style="font-size:14px">处理电话拒绝的心理学原理</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:66px;margin-bottom:0"><span style=";font-family:宋体"><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp; </span></span><span style=";font-family:宋体">销售的核心是信任</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style="font-family: 宋体"> </span><span style=";font-family:宋体">工具:开场白的<span>5</span>体结构</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style=";font-family:宋体"> </span><span style=";font-family:宋体">客户关系的<span>4</span>个心理级别</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style=";font-family:宋体"> </span><span style=";font-family:宋体">方法:取得客户信任的</span><span style="font-family: 宋体">6</span><span style="font-family: 宋体">种心理学方法</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:66px;margin-bottom:0"><span style="font-family: 宋体"><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp; </span></span><span style=";font-family:宋体">需求是销售之母</span></p><p style="margin-top:10px;margin-left:95px;margin-bottom:0"><span style="font-size:14px"> </span><span style="font-size:14px">客户接受建议的心理学秘诀</span></p><p style="margin-top:10px;margin-left:95px;margin-bottom:0"><span style="font-size:14px"> </span><span style="font-size:14px">方法:巧用<span>SPIN</span>询问技术挖掘客户需求</span></p><p class="MsoListParagraph" style="margin: 10px 0 0 95px"><span style="font-family: 宋体"> </span><span style="font-family: 宋体">方法:销售人员控制沟通过程的<span>3</span>种方法</span></p><p class="MsoListParagraph" style="margin: 10px 0 0 66px"><span style="font-family: 宋体"><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 宋体">按动客户的热键</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style="font-family: 宋体"> </span><span style="font-family: 宋体">找到客户的<span>“</span>樱桃树<span>”</span></span></p><p style="margin-top:10px;margin-left:95px;margin-bottom:0"><span style="font-size:14px"> </span><span style="font-size:14px">方法:产品介绍的<span>FABE</span>法</span></p><p style="margin-top:10px;margin-left:95px;margin-bottom:0"><span style="font-size: 14px"> </span><span style="font-size: 14px">方法:催眠式销售</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:66px;margin-bottom:0"><span style="font-family: 宋体"><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp; </span></span><span style=";font-family:宋体">拒绝是成交的开始</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style=";font-family:宋体"> </span><span style=";font-family:宋体">从心理上处理拒绝</span></p><p style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style="font-size: 14px"> </span><span style="font-size: 14px">工具:拒绝处理的</span><span style="font-size:14px">5</span><span style="font-size:14px">步骤</span></p><p class="MsoListParagraph" style="margin: 10px 0 0 95px"><span style=";font-family:宋体"> </span><span style=";font-family:宋体">方法:处理异议的<span>3</span>种方法</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:66px;margin-bottom:0"><span style="font-family: 宋体"><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp; </span></span><span style=";font-family:宋体">修成正果的最后一步</span></p><p class="MsoListParagraph" style="margin: 10px 0 0 95px"><span style=";font-family:宋体"> </span><span style=";font-family:宋体">方法:巧用试探性成交</span></p><p style="margin-top:10px;margin-left:95px;margin-bottom:0"><span style="font-size:14px"> </span><span style="font-size:14px">方法:高效成交的心理学方法</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style=";font-family:宋体"> </span><span style=";font-family:宋体">销售成交的<span>ABC</span>原则</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:66px;margin-bottom:0"><span style="font-family: 宋体"><span style="font-stretch: normal;font-size: 9px;line-height: normal;font-family: &#39;Times New Roman&#39;">&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 宋体">构建销售的无穷链</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style="font-family: 宋体"> </span><span style="font-family: 宋体">工具:跟进服务阶段打动客户的<span>6</span>种行为</span></p><p class="MsoListParagraph" style="margin-top:10px;margin-bottom: 0;margin-left:95px;margin-bottom:0"><span style="font-family: 宋体"> </span><span style=";font-family:宋体">方法:<span>5</span>个按钮启动销售的无穷链</span></p><p style="margin-top:10px;margin-left:95px;margin-bottom:0"><span style="font-size: 14px"> </span><span style="font-size:14px">方法:组织化的</span><span style="font-size: 14px">客情管理与维护</span></p><h1 style="margin-top:16px;margin-bottom:16px;margin-left: 0;line-height:150%;page-break-before:always"><br/></h1>
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